You've spent decades building your career.
I help Senior Managers, Directors, VPs, and C-Suite leaders navigate career transitions with strategy, precision, and the compensation they've actually earned, in one of the toughest job markets in a generation.
Let's Talk →
Let's make sure your next move honors that.
Hi,
welcome!
Featured episode
The strategies that worked five years ago aren't producing the same results today, especially at the senior level. I sat down with Nicole Walters to talk about what's actually working for senior professionals navigating one of the most disruptive job markets in a generation: salary negotiation, LinkedIn visibility, and why the traditional job search approach isn't enough anymore. Watch now →
Getting Hired Faster in a Tough Job Market
Prefer to listen? Find it on Spotify here.
You're not stuck because you're not good enough.
You're stuck because nobody taught you this part.
How to navigate a layoff with your dignity intact.
How to walk into an interview for a $200K+ role
and own every question and answer.
How to negotiate a salary without flinching.
That's the capstone class we all needed and didn't get.
I built my framework from the inside out. I've sat where you're sitting: severance check in the bank, LinkedIn open, wondering whether this is a crisis or a breakthrough. I know what it takes to move through this with precision because I've done it, and I've coached hundreds of senior professionals through it, too.
You don't need more motivation. You need someone who knows your story and a system that works.
UPGRADE
YOUR LINKEDIN PROFILE
fREE DOWNLOAD
Get seen by the right recruiters.
An optimized LinkedIn profile puts you in front of the people making hiring decisions at your level. Lots of people tell you what to do. This guide tells you exactly how to do it.
DOWNLOAD →
I'm Rayla!
I bring 17 years of corporate experience, a Master's in Human Resource Management from USC, an ICF Executive Coach certification, and 600+ hours of live client coaching to every engagement.
But more than the credentials — I've navigated six career moves, survived a mass layoff, built a professional network from scratch, and developed the salary negotiation language that nobody hands you in your first performance review.
Career strategist, executive coach, and the person you call when you're done guessing.
I bring 17 years of corporate experience, a Master's in Human Resource Management from USC, an ICF Executive Coach certification, and 600+ hours of live client coaching to every engagement.
But more than the credentials, I've navigated six career moves, survived a mass layoff, built a professional network from scratch, and developed the salary negotiation language that nobody hands you in your first performance review.
Trusted by
My clients come from Google, Amazon, Slalom, Mars, Microsoft, and other Fortune 500 companies
Three ways to work together.
Each one built for a specific moment in your career.
$397 | 90 Minutes | A clear plan, fast.
The Career Audit Session
You're early in your search, or 60 days in with no traction. You need someone to look at your resume, your LinkedIn, and your target roles and tell you exactly what's working, what isn't, and what to do next.
I review everything before we meet. You leave with a written action plan and a prioritized 30-day roadmap. No fluff. No generic advice.
This is for you if: You're not sure where you're losing traction, or you want to start your search the right way before spending months on a broken strategy.
Book a Career Audit →
01
Full placement support, start to offer.
The 90-Day Placement Program
This is where we build the whole system. Resume, LinkedIn, network activation, interview preparation, offer negotiation — all run by one strategist who knows your story cold.
You're not buying twelve coaching sessions. You're buying a framework designed to compress your timeline, protect your compensation, and get you to an offer letter with your professional identity fully intact.
This is for you if: You're a Senior Manager, Director, VP, or senior-level professional navigating a layoff or deliberate career pivot, and you're ready to move with speed and precision instead of trial and error.
Let's Talk About Fit →
02
Six months. Full cycle. High stakes.
The Executive Transition Partnership
You're not just changing jobs. You're protecting or rebuilding a $200K–$400K+ total compensation package, repositioning across industries, and making decisions that will define the next decade of your career.
This engagement runs accordingly. Executive positioning, full document suite, total compensation strategy, C-Suite interview preparation, and six months of priority access to me throughout.
This is for you if: You're a VP, SVP, or C-Suite leader managing a complex transition and you need a single committed strategist who knows your specific situation inside and out.
Let's Connect →
03
Not ready for 1:1 work yet? The Confident Candidate course and Resume Masterclass are self-paced options available whenever you are ready to start.
What Clients Say.
implementation project manager
"I accepted a remote role with a 40% salary increase!”
Danica
Director of Global Data + AI, Slalom
“I am better armed to decide what are opportunities and what are distractions. I took a giant leap of faith to work in a new city, and am now happy in a new career.”
Sandra
Niki did something here
“Rayla is the missing ingredient I needed to supercharge my work and my life.”
Since working with Rayla, I have been promoted and had a couple of salary increases. I have also been recognized as a leader and advocate for causes. The firm knows I speak from my heart instead of my ego. I have been asked to represent the firm at speaking events to advocate for women and veterans. Rayla is a talented, intuitive, and empowering coach. She is a great listener and strategist. She guided me through a process to think bigger and get out of my own way. I have transferred to an amazing, fulfilling career. I am savoring the beauty of life with my fabulous husband.”
Information Architect, Business Strategy & Analytics
"Rayla was AWESOME, and I loved working with her! She provided amazing guidance and feedback, and I think this was key in getting and accepting my offer from Progyny. I can’t pass on enough thanks and praise for her.”
Brian
This isn't a cost.
It's the highest-ROI investment you'll make this year.
If I help you land a role that pays $30,000 more than the offer you would have accepted on your own, my fee pays for itself in the first few months of employment.
If I compress your search by three months, that's three months of savings preserved.
If I hand you the salary negotiation script that gets you $15,000 more at the table, that conversation pays for itself before you've unpacked your desk.
The senior professionals I work with aren't paying for coaching. They're paying for precision, speed, and a result they can bank.
Not sure where to start? Book a Career Audit Session
for $397 and leave with a plan.
Let's build the system to get you there.
Whether you're a Senior Manager, Director, VP, or C-Suite leader navigating a layoff, stalled in a search, or ready to make a deliberate move, I have a framework built for exactly this moment.
Work with Me →
You know where you're going.
